Creating video is essential for any online marketing or promotional campaign. However, producing a video and publishing it on the web does not guarantee success or hits. The video has to be produced explicitly to capture its intended audience. While million dollar commercials work great for broadcast, they can and do fail miserably with online audiences.
We at Media Flow produce consistent videos that are successful for our clients. Our specialty is creating niche videos that target specific demographics. Our belief is that it is more important to gain 50,000 viewers who are interested prospects for the product or service than 1,000,000 viewers who would never purchase the offering in the first place.
We do this by optimizing the video for the target audience with content they can relate to. The examples below will give you an idea of what we can create for your company.
Farrell Hair Replacement (Total Combined Project Views: 175,000)
Farrell Hair Replacement is the world’s foremost expert on non-surgical hair replacement. They already have huge amounts of media to show their products and services so we wanted to create something that was not only different but engaging to the viewers. We did a few things to make these videos a success. First, we shot the videos in HD so the viewers could really see the quality in their product close-up. Second, we shot in a relaxed handheld style. It comes across very non-sales-like and focuses on the quality of the product.
The Remedy Pharm (Total Series Combined Project Views: 80,000)
The Remedy Pharm wanted to create something to gain exposure for their retail store which carries organic and eco-friendly products. We came up with the idea of creating a weekly web series that gives tips on going green and living an eco-friendly lifestyle. In each episode, our host gives a tip then showcases one of the organic products at the Remedy Pharm. This type of video is win-win for viewer and company because the viewer gets information and the company gets to introduce new products to the viewer.
Our video production department offers award-winning customized video production to its corporate, business and broadcast clients all over the world. Whether it is a training video, product demo reel, DVD video for resale, television commercial or streaming video for the Internet, we create effective videos that deliver the best message to your target audience.
